Click here to discover the new TOPICREM website
It has been 9 months of intense work, remarkable synergies, and flawless collaboration with the Global Marketing and Regulatory teams at MSBE, as well as with the IT and Legal teams at MAYOLY Group. We thank all the teams that helped us to revamp our website and meet our expectations to offer a great flagship for our brand.
In partnership with Axome agency from the EDG group, we rethought the website. It is now entirely focused on the customer to provide the greatest possible brand experience. The written and visual contents, crucial for any website, reflect our brand image in order to enhance brand awareness and image.
We have specifically focused our content efforts on product sheets and brand’s history.
Optimized content
- Product page: More than 80%* of people check products online before buying, whether on the internet or in-store. The product page must be clear, easy to understand, and nice to visit. We have enriched it with numerous photos, application videos, visuals highlighting our products and their attributes. For instance, discover the product page of our iconic body milk.
- Brand story: We wanted to share the TOPICREM story – a beautiful family story – with our website visitors with a beautiful video. It helps illustrate the values and pillars of our company. Check the video narrating below :
First satisfactory results
3 months after its launch, the website traffic has doubled or even tripled compared to our previous website wihile keeping its position on Google searches.
* https://comarketing-news.fr/etude-linformation-au-coeur-de-tous-les-parcours-dachats/
The MSBE France Digital Team
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