For the first time, TOPICREM was featured in 3 MONOP’BEAUTY stores located in strategic, high-traffic areas of Paris: Abbesses, Lorette and Oberkampf.
When? January 21 to February 3, 2025
This showcase is a real opportunity for :
- Boosting our reputation
- Recruit new consumers
- Activate sell-out sales
Our flagship ULTRA-HYDRATANT Corps range was at the heart of the activation, with a complete system to promote our brand:
- Attractive window displays to capture the attention of passers-by
- Niche marketing for premium positioning
- Strategic shelf headers to encourage impulse buying
- Promotional offers and consumer gifts
- Samples offered to encourage discovery
- Relay on our Instagram, for more visibility and national online promotion
This operation was relayed as a story on our Instagram account @topicrem_france and delighted our consumers: 4700 cumulative views & 50 interactions including very positive responses to our survey.
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