From 31 March – 3 April we brought together 86 participants in Phan Thiet, Vietnam for our Annual National Sales Conference- a powerful few days of learning, connecting, and recharging.

With the incredible support of our partner Hoang Duc, HCX Coaching, and our Commercial Excellence team, we deep-dived into what it really means to put customers at the heart of everything we do. From practical training sessions on call preparation and role plays to sharpening our SFE fundamentals, the learning was hands-on and highly relevant.

The spirit of FOCUS, ENGAGED, ENTREPRENEUR, and DISCIPLINE fuelled every session, driving actions that will shape how we show up in every opportunity.

A big thank you to everyone who made this conference a success. Let’s carry the momentum forward and keep raising the bar together.

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