Over 110 people attended the brand relaunch presentation!
Participants included people from both the Subsidiaries (General Managers and Marketing teams) and the Rueil headquarters (Regulatory, Medical, Project, Packaging and Purchasing teams). The relaunch was also presented to the Dreux plant team on November 28.
The presentation of the new brand strategy focused on :
- the brand’s new positioning, and its new target consumers
- the new logo
- the new pack design
- the new communication charter
- the 8 innovations
- This relaunch marks the beginning of a new era for Tanakan.
Together, let’s make this relaunch a worldwide success!
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